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Get Facebook {{site_source_name}} and {{placement}} conversion breakdowns in Google Analytics

EasyAutoTagging Knowledge BaseEasyAutoTagging for Facebook

Dynamic {{site_source_name}} and {{placement}} Parameters

With the recent iOS14 Privacy update you can no longer view conversion data with breakdowns in the Facebook Ads Manager.

Facebook does however continue to offer dynamic UTM Parameters so that you can view session and conversion data on the breakdown level. However, this does not allow you to measure CPA or ROAS performance in Google Analytics.

For Dynamic Data Connectors we use a process called reverse data mapping. By leveraging reverse data mapping you can now import cost, impression and click data on the {{site_source_name}} and {{placement}} breakdown in Google Analytics and view CPA and ROAS across breakdowns.