Adding Events to the Facebook Ads Manager for Reporting
Standard events will automatically be available for reporting in the ads manager.
However, custom events only become available for reporting in the as manager after adding your new or existing custom event to the priority conversion set.
To add your your new custom, standard or existing custom B2B Facebook Ads events to the Facebook Ads Manager for reporting go to Columns > scroll down to Customize Columns > Select the new custom, standard or existing custom event as one of your conversion columns.