Introducing Dynamic Value-Based Lookalikes for Meta Salesforce Integration
As a B2B marketer, reaching new customers on Facebook can be challenging due to limited business interest and demographic targeting options. That's where Facebook lookalikes come in, allowing you to build audiences based on your first-party CRM data. However, traditional methods of creating a custom audience for Facebook lookalikes have drawbacks, such as sharing sensitive customer data and static lists needing manual updates.
We are excited to announce the release of dynamic value-based lookalikes for our Facebook Salesforce integration, addressing these challenges and empowering you to reach new customers more efficiently and securely.
How It Works
With our integration, you can build a custom seed list directly in our platform, eliminating the need to download or share sensitive data. You can assign any value field available in your Salesforce instance, such as deal value or opportunity MRR, so that Facebook can build and find more high-value prospects when building an audience.
Your seed list will sync with Facebook Ads on a daily basis, ensuring that your lookalike audiences always use the freshest data available for modeling. This dynamic feature enables you to reach new customers with a high likelihood of conversion based on up-to-date information.
Benefits
By using dynamic value-based lookalikes, you can reap several benefits:
Securely build a custom seed audience without sharing sensitive data
Assign value fields for more accurate and relevant audience modeling
Sync your seed list with Facebook Ads daily for the freshest data
Reach new customers with a high likelihood of conversion
Get Started Today
We are proud to offer dynamic value-based lookalikes for our Facebook Salesforce integration, empowering B2B marketers to reach new high-value customers more efficiently and securely. By building a custom seed audience directly in our platform and assigning value fields for accurate modeling, you can create high-converting lookalike audiences that are synced with Facebook Ads on a daily basis.
To start using dynamic value-based lookalikes for Facebook Salesforce integration, simply create a new audience stream in our platform and send your seed audience and lookalike audiences directly to Facebook Ads. Experience the benefits of this powerful feature today or learn more about the power of dynamic value-based lookalikes here.