Cost Data Import Overview
Google Analytics cost data imports are a great way to get campaign cost, impression and click data from non-Google advertising platforms into Google Analytics. However, to get the most out of this feature, importing cost data has to be formatted properly to align with session data.
If a cost data set is not configured properly or if the UTM Profile fields are not defined matching historical URL Parameters then either the cost values are inaccurate or your data does not align in cost analysis and custom reports.
Mistakes can happen. Fortunately, there is a way to remove imported cost data so that you can start with a clean slate.